Itch Your Niche — Part II: What I Want to be When I Grow Up.
Part II of “I don’t know what I want to be when I grow up!” we explore finding your niche…or what really inspires you.
[I write this for one of my very talented friends that could do almost anything but she is struggling with finding that “niche”. ]

Inevitably I was fooled by thinking that when one graduates college, or even high school, that the fairy-career-mother strikes you over the head with what you are destined to be for the rest of your life. This has never happened to me, and from my discussions with all of my 20–50 year old peers, this is not the case for them either.
Don’t Always Follow the Leaders
My dad has worked at AT&T for his entire career. He is the exception not the rule. My mom on the other hand has worked in quite possibly every industry there is: Amway, Real Estate, UPS, Finance Brokerage, even Taco Bell. There may not be just ONE right career or business for your, but maybe several.
Minds change, societies change and so do economies. Thinking that you will be in one career or business for the rest of your life may lead to perpetual disappointment. Your career or your business might someday be extinct is another possibility.
In the early 1900’s, the typewriter manufacturers and businesses were living high on their profits. Little did they know that just a few decades later, the basic word processors would become extravagantly popular. Oh but that’s just a fad! Or so they thought.
The need for telegrams – extinct as the telephones and faxes became more prevalent. Medical transcriptionists? Maybe soon to be extinct as voice transcription technology is improving.
Don’t get stuck on one idea as the end-all-be-all. Be as flexible as the kelp in the ocean, flowing with the tide…and ready to break free and catch the wave to the shore.
I want to stress that, it is important to be adaptable, and adjust to the current market. It doesn’t mean you won’t be doing what you love; just keep your eyes open for the opportunities instead of stuck on ONE idea.
Be Like a Blackberry
As Wallace D. Wattles explains in his book “The Science of Getting Rich” , you must provide more in use value than you receive in Cash value. Is the niche that you are looking at getting into going to provide more to your employer or your customers than maybe you receive in cash?
At first I thought his thinking was backward, “Um hello? I need to get paid too!” But it is a very simple philosophy.
I like to take for example my Blackberry. I paid $100 for my blackberry plus a monthly fee. I could argue that my blackberry is worth many times that amount because the use value that I receive is far greater than the actual value. I can’t count how many times I have been able to close a deal, or keep big disasters from occurring because I had my little information portal attached to my hip. So my thought is that the blackberry is worth far more than the $100 and the monthly fee that I pay for the service.
Ask yourself, what skills or knowledge do I have that is worth value? Is my employer or my customer in need of the value that I can provide them? What am I really good at doing?
Phone a Friend
Everyone knows the old adage about opinions….everyone has one? Yet, listen intently on what your friends, coworkers, or families are saying about your talents. Are you great at baking? Are you great at strategizing? Can you sell ice to Eskimos?
The lesson here is that, although YOU may think you know what you are good at; it is difficult to stand and view your own talents from third person.
If you are truly trying to find your niche, maybe this is a good time to get others involved and seek feedback regarding your talents. It could be as easy as sending out a simple survey asking others to answer what they think are your talents. Don’t forget to offer to buy them coffee for completing it!
Finding your niche is a process that considers the external environment and your internal talents. With the right effort and some help from others, you may be on the right path to coming up with your Dream Life!

Hi there, following your blog from MBC.
http://atticgirl.blogspot.com/2009/12/hop-skip-jump-some-white-hot-chocolate.html